Goldylocks increases growth and solves business performance shortfalls by getting every element of your offerings just right.
Over 30,000 products launch each year. Up to 66% fail. And many of the rest underperform projections despite billions being invested in development, marketing, digital experiences, sales and loyalty programs.
Why are so many offerings underperforming? Two consistent reasons:
Traditional research gets the future wrong by relying on what people like or what they say they would do. Just because people like something doesn't mean they'll buy it. And there's a huge gap between what people say and what they actually do.
Offerings progress through so many teams and hands from development through go-to-market through launch. There are dozens of elements you need to get right – from product-market fit, features, benefits, pricing and packaging to branding, messaging, merchandising, campaigns, customer experiences and more — each of which can individually diminish a product's chances for success. Get too many even a little wrong and even great ideas will flounder in-market.
Now, using AI – and unlike other methods that get the future wrong by analyzing the past or what people say – we accurately predict what people will actually buy through using AI to understand – and measure – what people do.
I'm a new growth management system. I work with teams across innovation, product development, merchandising, marketing, CX, sales and loyalty.
I provide detailed data visualizations, insights and recommendations based on what I learn from one-on-one interviews I conduct with thousands of real people simultaneously. My clients know with confidence…
– Whether a new idea will displace competitive alternatives – or not – and why
– How many people will actually buy – or not – and why
– Who buyers will be and why they'll buy – or not
– Whether to invest in an idea – or not – and why
– What specific changes could convert more buyers – or not – and why
Teams can also ask me complex questions, to which I respond with direct answers and new, relevant data visualizations. Working with me, teams can win customers and displace competitors by getting all the elements required for in-market success just right, including…
Innovation & Product Development
– Right ideas / concepts
– Right TAM
– Right product-market fit
– Right features / benefits / attributes
– Right development priorities
– Right actions to reduce churn
Merchandising & Marketing
– Right offering variants / options
– Right pricing
– Right packaging
– Right branding
– Right segments / micro-segments
– Right campaigns
– Right creative / ads / activations
– Right topline messaging
– Right personalized messaging
– Right online / offline content
– Right personalized content
– Right offers / promotions
– Right personalized offers / promotions
Sales & E-Commerce
– Right customer / prospect targeting
– Right sales messaging / USPs
– Right e-commerce experience
– Right revenue forecast
Customer Experience
– Right digital experience
– Right store / branch experience
– Right ordering / payment experience
– Right onboarding experience
– Right delivery experience
– Right support / service experience
– Right loyalty experience
Loyalty, Retention & Lifetime Value
– Right free loyalty program / benefits
– Right paid loyalty program / benefits
– Right retention programs
– Right actions to improve NPS / CSAT
My questions for you…
– What are you working on that must succeed?
– How confident are you that you'll meet your target outcomes?
If you're interested in learning more about me, drop my team a note.
They would love to show you how market leaders have created some of their most successful offerings – and how I can help you be next to take your growth from possible to predictable.