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Over 30,000 products launch each year. Up to 66% fail.
And many of the rest underperform projections despite billions being invested in development, marketing, digital experiences,
sales and loyalty programs.
Only half that survive meet targets.
Sources: Journal of Marketing and Consumer Behavior in Emerging Markets; The Innovation Mindset, Marchand and Hanc, Columbia Business School Publishing, Sept 2022; Product Development & Management Association (PDMA), 2016
But our clients’ success rates exceed 90%
How?
Others get the future wrong by analyzing the past or relying on what people – real or synthetic – say. Our AI accurately predicts future success (or failure) based on what real people actually do.
Hello! I’m Goldylocks.
I’m a new growth management system that works with companies across innovation, product development, merchandising, marketing, CX, sales and loyalty.
I conduct in-depth one-on-one interviews – not surveys – with dozens, hundreds or thousands of real people simultaneously in order to gain deep understanding into what each of them currently does or buys, values or doesn’t value, and why, in the specific context of a client’s offering.
Before now, in-depth interviews at such large scale were not really possible. It would take very large teams many months and cost from the high six to low seven figures.
But I complete them within hours or days, then immediately provide you with quantitative findings that are statistically significant and with evidence-based recommendations on actions to take.
My clients know with confidence…
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And success or failure is often not about the idea itself.
Even great ideas underperform or fail. Success depends on many points of just-right execution where potential successes can be weakened – or fatally flawed – long before launch.
Teams can ask me complex questions about my findings or recommendations. I respond with direct answers and new, relevant data visualizations.
Working with me, teams can win customers and displace competitors by getting all the elements required for in-market success just right, including…
Innovation
Right idea
Right features R1
Right product-market fit
Right TAM / segments
Product
Right final features
Right design
Right flavors / materials / colors
Right packages / variants / options / bundles / tiers
Right product experience
Marketing
Right segments / micro-segments
Right branding
Right campaigns
Right topline messaging
Right creative
Right ads
Right offers / promos
Right personalized messaging / content / offers
Right targeting
Right channel investments (MMM / MROI)
Right resource utilization (MRM)
Merchandising
Right pricing
Right topline messaging
Right in-store and online promotion
Right inventory volumes in the right places
Sales / Ecommerce
Right campaigns
Right topline messaging
Right segments & targeting
Right features / benefits to highlight
Right offers / promos
Right online / offline content
Right conversion optimization
Right custom pricing
Right sales forecasting
Customer Experience
Right topline messaging
Right segments / micro-segments
Right digital experiences
Right in-store / branch experiences
Right onboarding experience
Right ordering experience
Right delivery experience
Right support experience
Right actions to improve NPS / CSAT
My goal is to get you into the Goldylocks ZoneTM
I synthesize data from multiple sources to visually show the status of your innovation, product, marketing, sales and CX teams on how ideas will perform in-market, with recommendations to either stop before over-investing, or identifying precisely which details of an offering to refine in order to compel buyers, displace competitors and exceed revenue goals.
Not Started
0%
Predicted Likelihood
of Success
of Success
In-Process
65%
Predicted Likelihood
of Success
of Success
Ready for Launch
95%
Predicted Likelihood
of Success
of Success
Take a product tour →
Let me show you around.
Click the green markers on each screen and I’ll tell you about what you’re seeing
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If you’re interested in learning more about me, drop my team a note.
They would love to show you how market leaders have created some of their most successful offerings – and how I can help you be next to take your growth from possible to predictable.
Got it, thank you.
My team will be in touch shortly to set up your demo.
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